This
commercial published by Enterprise showed how the company supports college
sports and makes the claim that they hire former college athletes
frequently. The commercial does
not focus on the actual functioning of the company, but rather just emphasizes
how they support college sports. There
are many implied employees holding pictures of themselves playing their
sport. A major message from the
commercial was that teamwork is carried over from sports to the customer
service world. This commercial was
shown (and viewed by me) on the Big 10 network during the Michigan, Michigan
State college football game.
As
seen by the subject and the time that the commercial was aired, the
advertisement is directed towards collegiate sports fans that could possibly be
looking to travel or rent a car for another situation. It tries to relate the viewer to the
company through the use of sports.
The main intention of this advertisement is to attract potential
customers to Enterprise; more specifically, it intends to attract people to the
friendly service at the company.
In order to accomplish this, besides using sports as a connection,
Enterprise uses a diverse set of people and sports in the commercial. This will appeal to the maximum number
of people possible. There were no
words in the commercial besides the logo at the end, forcing people to
concentrate on the many, smiling employees talking about their college
days. As the commercial was well
placed and shown, and the desired message was clear in the commercial,
Enterprise accomplished their purpose in this advertisement.
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