This advertisement makes its target audience very clear. The words "Single and Christian?" are printed in all caps and are centered on the ad. These are also the largest words on the advertisement, drawing the readers' attention to them. If the reader meets these criteria, they are more likely to examine the rest of the ad. This is very effective because in the range of the advertisement, many people are both single and Christian, making this ad appealing to many people. In order to achieve its purpose of getting people to join the site, the advertisement employs multiple marketing techniques. First, it computer generates a woman, designed to look as appealing to single Christians as possible, in order to draw people into the advertisement. This further narrows the audience of the advertisement, making it more appealing to men. Then, the ad uses both ethos and pathos in the statement "Find God's Match for You." This demonstrates ethos because it claims to be able to use the power of God in order to find the person destined to be your soulmate. This intrigues many people. This establishes pathos because it makes people feel excited and curious about who God would find for them. Then, in order to seal the deal, the advertisement puts an orange block in the bottom right hand corner with the words "Browse for Free." This shows the viewer that there is no price to just exploring, greatly increasing the chance of gaining customers from that ad. The colors are very bright and clean, what one would expect when trying to search for love. Because of the ingenious use of many of these marketing and rhetorical techniques, this advertisement is very effective.
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