America's greatest spectacle, the Super Bowl, has changed drastically throughout the years as American culture has progressed. This series of graphs shows some of the interesting and important changes of the game throughout time. First, the graphs focus on the game itself: winning margin, passing yards vs rushing yards, and interconference games won during the regular season. The trends show that passing yards have made a surge to the top since the Super Bowl has started; at first, yards on the ground were higher than yards through the air. Also, the games have been getting closer over the years, which may partially explain the next trend. As time has progressed, an advertisement spot on Super Bowl Sunday has increased by 1216%, readjusting for inflation. Likewise, the average ticket price has grown 1212% since Super Bowl I in 1967. The last trend pointed out by the CNN study is that offensive lineman weigh 27% heavier than in 1967, which is also a 20% higher growth than that of skill players. With the Super Bowl coming up tomorrow, these fun statistics are representative of the current trends in media.
These statistics are intended to entertain people that are already familiar with the premise of the Super Bowl, which still leaves the target audience open to many Americans. In order to do this, the graphs are not explained in words but are simplified visually in order to offer a quick glance at the trends. However, the colors used for the graph on a white background are yellow and orange, which makes them difficult to read. The color scheme also changes from blue and red to the yellow and orange, which seems unnecessary. The graphs are also crammed together, making it difficult to see when one graph starts and the next one begins. All of this organizational clutter makes the graphs ineffective. If they are supposed to offer a quick and interesting look at the Super Bowl, they should be designed in a way that enables the reader to understand the main ideas easily.
Link to Graphs
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